Facebook is currently the most popular social media network all around and is still growing beyond the 800 million users, reaching people of all ages. With millions of people on Facebook, there are many opportunities for marketers as well as business owners. Many people doubt the effectiveness of marketing via Facebook but when done right, Facebook is a goldmine you simply can’t miss out.
I’m not a very big Facebook expert by any means but let’s just check out some tactics that you could use to monetize Facebook:
1. Share more, Sell less and Build KLT (Know Like Trust)
Do bear in mind that Facebook is a social networking site and is set out to be a place for friends to stay connected or people with common interest or similarities to connect with each other. Many marketers make the silly mistake of blindly adding people to their friends list and for the purpose of selling things – pushing their products/affiliate offers aggressively. This action is a BIG NONO. You will get into trouble with the possibility of Facebook shutting down your account. The thing here is to use other ways to monetize Facebook and create value to your list of friends at the same time.
2. Create a Facebook Page
Create a Facebook page and add in people of similar interests and niches. Post status updates or post with good tips regularly if not everyday and remember to engage the people within your Page.. Be sure to make them feel that you are there to share valuable experiences or interesting topics with them. Once the KLT is built, your fans will be more receptive to what you have to say as the “Authority figure”. Affiliate links and product reviews can then be shared sparingly once they have gotten to know you, like you as the authority, and trust what you have to say.
3. Give Exposure For your Websites or Blogs
You may also use your Facebook page to direct traffic to your blogs or product landing pages. Be very careful about not pushing too aggressively because it can be viewed as an annoying hardsell if you did it the wrong way. Avoid looking like a spammy guy but rather, simply share a good post or good tips and then follow by links to the pages you wish to bring them to.
Watch out for a Revolutionary Product Tomorrow (Facebook Membership)!
The above are just some simple tips that I have for you when it comes to marketing correctly on Facebook. My buddy Dr Ben Adkins is launching a product tomorrow to show you how you can monetize Facebook by having a membership site within Facebook (keeps the interaction and social factors at its max). Basically these are the steps he takes which you can easily replicate:
1) Drive People to A “Feeder Page” on Facebook (and get them to like it)
2) Get them to Spread content that he posted on that page (and virally grow the fanbase)
3) Build a Membership site….. right inside of facebook (and skip the tedious setup and cost of membership site software. ( FBM = Facebook Membership)
4) Pitch that membership to his “Feeder Page” (targeted traffic at its best!)
Watch out for my email at about 10am EST tomorrow when the product is LIVE and at its cheapest price. The revolution and innovation is absolutely great to see! Most importantly it can make us a lot of money!
Lester & Aiden