For every marketer who uses Facebook, regardless of it is for personal or marketing reasons, please be mindful of this change and do something abut it if you would wish to alright?
Have you noticed out of a sudden that updates have been appearing in your news-feed from the same people lately? Have you also noticed that when you make posts such as status messages, photos and links, fanpage updates, the same circle of people are commenting and everyone else seems to be invisible and not ignoring those updates?
Do not be worried or exceedingly alarmed, all love is not lost and none of your friends/fans have intentionally blocked or deleted you. The issue now is that a large chunk of your friend/fan list can’t see anything you post and here’s why:
The “New Facebook” has a news-feed setting that by default is automatically set to show ONLY posts from people who you’ve recently interacted with or interacted the most with (which would be limited to the couple of weeks just before people started switching to the new profile).
In other words, unless your friends commented on one of your posts within those few weeks or vice versa – you are now invisible to them and vise versa!
HERE’S WHAT YOU CAN DO:
On the homepage click the “Most Recent” title on the right of the News-feed, then click on the drop down arrow beside it and select “Edit Options”. Click on “Show Posts From” and change the setting to “All Of Your Friends and Pages” (you can also access the “Edit Options” link at the very bottom of the Facebook homepage on the right) and *tadar* things are fixed for you!
The good news is: now you can now view all of your friends and fans again.
The bad news is: YOU ARE STILL INVISIBLE to a large portion of your list.
Create an event, and try getting the word out to ALL of your friends and fans by inviting them to the event so that they can read the post and adjust their settings.
To invite your friends: Click on “Attending” at the top and then you will see an option to invite your friends under the smiley face. It’s public so everyone who logs onto Facebook can view it and even the friends who can’t see your posts WILL see the event invitation.
Hope this post is useful and please get the words out by sharing this post with your friends or fellow marketers.